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    Online Retailer Proves Old Fashioned Values Still Work in a High Tech World”Below and just to my right, tied to a stretcher and attached securely to the chopper’s skid, was the dead body of Che Guevara. On my wrist was his steel Rolex GMT Master with its red-and-blue bezel. In my breast pocket, wrapped in paper from my loose leaf notebook, was the partially smoked tobacco from his last pipe.” –So wrote former CIA officer, Felix Rodriguez of his final moments with Marxist Revolutionary Che Guevara, in his now famous book ‘Shadow Warrior/the CIA Hero of a Hundred Unknown Battles’. Seth Grossman (R), Owner of High End Watch Discounters, http://www.Essential-Watches.com, is full of cool and interesting Rolex stories like this, proving that, unlike many watch dealers, he’s not just out to make a buck, he’s a true Luxury Watch Afianado. He adds: “You know, Felix Rodriguez lives in Miami these days, along with Che’s Rolex.” …Obviously he’s also into even the smallest details. With over 15 years experience in high end Swiss & German Watches, Grossman has managed to grow what at first was a two man online operation, into a well established, highly reputable and hugely successful company, popular with Star Athletes and Fortune 500-ers alike. Knowing how personal a timepiece can be, http://www.Essential-Watches.com also exists in the physical, a showroom attached to their Beverly Hills office, means that anyone seeking a more intimate Watch buying experience is not left out. “Bill Clinton loves Audemars Piguet; Harrison Ford’s a Breitling Guy, while Beverly Hills local Larry King wears a Ulysse Nardin GMT”. The staff at Essential-Watches make it their business to know exactly which brand and model the stars favor. With their flagship located in the heart of Beverly Hills, it’s a question they’re asked often. As surprising as it is to find a team so well versed, it’s even more surprising to see how low the prices at Essential-Watches are. More often than not, prices on their huge inventory of Patek Philippe, Hublot, Rolex, Panerai, IWC…(the list goes on) watches are the lowest on the web. The Essential Watches now-famous Trade-In option, also gives those looking to switch out watches, access to an even greater discount. “We’ve been selling Discounted High-End Watches on the Internet for years, which has allowed us to create an enormous network of dealers, both Domestic and International”, explains Grossman’s right hand man, Fred Brown: “All of our suppliers are connected directly to us through The Essential Watches inventory database, allowing us to keep our prices accurate, while also comparing all separate vendors’ rates at one time. That, coupled with the amazing relationships our Management and Watch Specialists have forged, ensures we are always able to offer the most up-to-date discounts available.” Determined to provide accurate and efficient information to both his staff and Essential Watches’ customers, it’s a program that Grossman designed himself, and the easy access to International Dealers has proved invaluable. The Essential Watches team has certainly worked hard to earn their reputation as “Best Watch Dealers on The Web”, a reputation that hasn’t gone unnoticed. A Better Business Bureau Accredited Business, Members of the coveted Beverly Hills Chamber of Commerce, and Members of the International Watch & Jewelry Guild (IWJG), Essential Watches is also an EBay Platinum Power Seller, with 100% positive feedback. A quality retailer that knows the importance of “good old fashioned” business values, Essential Watches still seals many deals with

    Bezel Spinal

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